Zainab Hassani

UX Researcher

My Resume

INDIANA UNIVERSITY, BLOOMINGTON
M.S. Human-Computer Interaction

NORTHERN MICHIGAN UNIVERSITY
M.S. Psychology

PURDUE UNIVERSITY NORTHWEST
B.A. Psychology

UX Researcher | Mobile Mental Health Support
DOSE
January 2026 – Present

Lead end-to-end UX research at a startup developing an attention-deficit/hyperactivity disorder (ADHD) support mobile application, collaborating with executives, marketing stakeholders and UX designers to align user needs with business goals.
Conduct mixed methods user research, developing user interviews and usability tests, defining success metrics, and evaluating onboarding, content, and navigation opportunities through affinity mapping.
Analyze 8 ADHD-support mobile applications through competitive analysis, comparing onboarding, user navigation, personalization, and in-the-the-moment support, mapping opportunities to fulfill ADHD accessibility needs.
Synthesize mix-methods research insights from secondary research, usability tests digital ethnography, and competitive analysis, creating affinity maps evaluating the ADHD user experience and mapping product opportunities.
Create journey maps based on user research insights, developing stakeholder-facing product recommendations that guide product development for an ADHD support mobile application.

UX Research Assistant | AI/HCI User Survey Research
Indiana University
August 2023 – August 2025

Performed mixed-methods survey research comparing user survey results from a 2-year research project (Year 1, n=121; Year 2, n=125) comparing user familiarity with artificial intelligence (AI), trust and ethical concerns, and user expectations.
Cleaned, coded and conducted qualitative analysis of 200+ open-ended survey responses from 2 studies, identifying patterns related to generative AI use, user expectations, and trust.
Analyzed 10+ quantitative survey metrics, mapping changing user attitudes related to generative AI familiarity, trust and ethical concerns, and changing user mental models between 2023 and 2025.
Synthesized qualitative and quantitative research findings, creating and presenting stakeholder-facing research insights at an international HCI conference in June 2025.

UX Researcher | PTSD Support App Capstone Project
M.S. HCI Capstone Project
January 2025 – May 2025

Led end-to-end mixed-methods UX research, developing 2 high-fidelity Figma prototypes to address support needs of veterans with posttraumatic stress disorder (PTSD), mapping user needs, market gaps, and opportunities.
Conducted 3 UX interviews with subject matter experts (SMEs), competitive analysis of 15 mental health mobile applications, and digital ethnography of 500+ social media posts, mapping gaps, user needs, and product experiences.
Analyzed user needs related to mental health stigma, help-seeking and trauma-informed accessibility needs through secondary research, translating qualitative and quantitative research insights into themes surrounding digital support.
Identified 4 systemic barriers for veterans requiring mental health support through affinity mapping, taking research insights and creating 2 journey maps and 1 storyboard explaining product requirements for veteran-centric mobile apps.
Conducted cognitive walkthrough of 2 high-identity Figma prototypes, collaborating with 1 clinician stakeholder to ensure prototype feasibility and accessibility of user-facing product.

UX Researcher / UX Specialist (Contract)
SpectraUSA
June 2021 – September 2022

Conducted UX audit of B2B ecommerce platform, mapping customer workflows and documenting usability issues related to navigation, homepage calls to action (CTAs), and checkout workflows.
Prioritized 20+ usability issues in Microsoft Excel, ranking usability concerns by severity and user impact, presenting insights to marketing stakeholders and executives, with recommendations leading to a 10% increase in conversion rates.
Created B2B user research plan for understanding customer goals, vendor evaluation criteria, and uncovering opportunities regarding ordering and shipment fulfillment, customer retention, and success metrics.